G-Star has renewed its identity to take a leap forward as a brand that has established itself as an international game exhibition since 2005.
Reincarnated as a combination mark, G-Star focused on recognizing the brand quickly and accurately by anyone in the world, combining the initials 'G', and 'STAR', which imply the meaning of Global, Game.
A powerful upward star means G-Star's confidence and also a new leap forward for G-Star, a game-themed festival for the world.
Midnight Gray expresses the vast universe where stars are floating and the starry night sky, and Star Blue expresses leaders who lead the game market and game languages who enjoy games.
